Advertising Policy

Advertising Terms and Conditions

1. Scope and Applicability

These Advertising Terms and Conditions (hereinafter, "Terms") govern the publication of short classified advertisements (hereinafter referred to as “Ad” or “Ads”) on media platforms operated by TVR Studios B.V., a company incorporated in the Netherlands with the KVK number 88405958 and operating under the brand “TV Rain” (“Телеканал Дождь”) (hereinafter referred to as the “Platform”, “We”, “Us” and “Our”).

Any natural or legal person submitting a request shall be considered an Advertiser. By submitting a request, the Advertiser confirms its acceptance of these Terms and the Platform's Privacy Policy (https://tvrain.tv/privacy-policy/).

The Advertiser confirms and warrants that it is acting in the course of a business or trade, and not as a consumer. These Terms apply only to business-to-business (B2B) transactions. Consequently, consumer protection laws and rights (including any 14-day statutory right of withdrawal or "cooling-off period") do not apply to the Advertiser or to services provided under these Terms.

The agreement between the Advertiser and the Platform is deemed concluded only upon the Platform’s approval of the Ad and receipt of full payment.

2. Ad Placement Channels

Ad placement requests are accepted exclusively via a designated request form (https://form.typeform.com/to/M1eGCyuH).

Approved Ads may be published on the following media platforms operated by TVR Studios B.V.:

• On TV Rain Broadcasts – Ads are displayed following the closing credits of news segments. These Ads are formatted by the editorial team based on the submitted text, without requiring further production input from the Advertiser.
• On the TV Rain Telegram Channel (https://t.me/s/tvrain) – A short text with an active hyperlink such as a website, contact page, or Google Maps location is included in a shared advertising post (up to 6 advertisers per post). A QR code may also be included.

3. Ad Content Requirements

Each Ad must comply with the following content standards:

• Text length: Up to 200 characters, including spaces and punctuation;
• Links: No more than one external hyperlink (URL) is permitted per Ad;
• Images: Optional inclusion of one logo and one QR code;
• Contact Information: May include address and/or phone number if necessary.

Ad text must be clear and understandable to the audience. The content must comply with these Terms (see Section 6 on Prohibited Content) as well as generally accepted standards of decency and legality.

4. Submission Deadlines

Ad placement requests must be submitted no later than 14 (fourteen) calendar days prior to the desired publication date. Requests submitted later may be rescheduled or declined at the sole discretion of the Platform.

5. Moderation and Review

All Ads are subject to prior editorial review and manual moderation by the Platform. During moderation, the Platform will assess:

• Compliance with these Terms;
• Compliance with applicable laws (including Dutch law) and moral/ethical standards;
• Absence of prohibited content (see Section 6);
• Validity and safety of hyperlinks (they must be functional and non-malicious);
• Clarity and accuracy of information (including spelling and completeness).

The Platform reserves the right to reject or request revisions to any Ad that violates the law, ethical standards, or these Terms. All moderation decisions are final and not subject to appeal. Ads that fail moderation will not be published.

The Platform reserves the right to make minor changes or technical adjustments to the Advertiser’s Ads (e.g., resizing an image or correcting obvious errors) to optimize performance or comply with platform specifications, provided that such changes do not materially alter the content or intended meaning of the Ad.

6. Prohibited Content

The following content of the Ads is strictly prohibited:

• Alcohol advertisements;
• Tobacco products or related items (including e-cigarettes);
• Medical services, pharmaceuticals, or medical devices;
• Cryptocurrency-related materials such as ICOs, tokens, or exchanges;
• Gambling, lottery, casino, or betting promotions;
• Adult content or sexual services;
• Weapons (firearms, cold weapons), ammunition, or components thereof;
• Political advertising or propaganda;
• Religious propaganda or content offensive to religious beliefs;
• Discriminatory or hateful content based on race, ethnicity, gender, religion, nationality, or similar grounds;
• Fraudulent or misleading content.

This list is non-exhaustive. The Platform may reject any Ad that it deems contrary to the law, public morals, or its editorial policy, even if not expressly listed above.

The Platform reserves the right to remove, unilaterally suspend, or disable any Ad (in whole or in part) that has already been published, at any time, if the Ad violates these Terms, the Platform’s policies, or any applicable law or regulation, or if the Ad is found to be harmful, inappropriate, or otherwise contrary to the Platform’s legitimate interests or objectives. This includes, but is not limited to, cases where the Platform receives substantiated complaints about the Ad, where a government authority or court requests removal, or where the Ad’s content or links have changed after approval in a way that breaches these Terms.

7. Pricing and Payment

The fee for placing one Ad on the Platform is EUR 250 (two hundred fifty euros), including VAT where applicable.

After the Ad passes moderation and is approved, the Advertiser will receive a payment link via email to the address provided in the original request. Payment becomes due only after the Ad is approved.

Payments are processed through Stripe. By completing the payment, the Advertiser agrees to be bound by Stripe's terms of service (https://stripe.com/en-nl/legal/ssa) in addition to these Terms.

8. Duration and Acceptance of Service

Approved Ads are published as a one-time post on the Platform’s Telegram Channel and pinned for one (1) week, starting from the date specified in the request and confirmed by the Platform. On TV Rain Broadcasts, each Ad is aired once per day for seven (7) consecutive days, during one of the news segments at the end of the program, with a duration of five (5) seconds per airing. Scheduling for television placements is subject to editorial timelines.

The service shall be deemed properly rendered and accepted by the Advertiser unless a substantiated written complaint (the “Claim”) is submitted within 3 (three) business days from the date of publication. Claims must be sent to: [email protected] and must include:

• A description of the issue;
• Date and method of publication;
• Specific remedial demands.

The Platform shall review the Claim within a reasonable timeframe and, if validated, shall correct the issue. If no Claim is received within the deadline, the service is deemed accepted without objections.

9. Termination of the Agreement

Prior to the conclusion of the agreement, as defined in Section 1, the Platform may reject any Ad request at its sole discretion and without explanation.

Once the agreement is concluded, the Advertiser may not terminate it unilaterally, except as required by law or in exceptional cases (e.g., force majeure). In such cases, the Advertiser must submit a written request to the following email address: [email protected], no later than three (3) business days before the scheduled publication date. The Platform reserves the right to accept or decline such requests.

The Platform may terminate the agreement after it has been concluded if publication of the Ad becomes objectively impossible due to technical or editorial limitations. In such cases, a full refund will be issued.

If the Advertiser violates these Terms, applicable law, or provides misleading or non-compliant content, the Platform may also terminate the agreement and remove or disable any already published Ad. In such cases, no refund will be provided.

10. Advertiser Responsibilities and Liability

The Advertiser represents and warrants that:

• It is a business entity or business person with full power and authority to enter into the agreement with the Platform;
• All information provided to the Platform (including business details and payment information) is accurate and up-to-date;
• It possesses legal rights to use all materials (texts, images, logos, etc.);
• The content does not infringe third-party rights or violate EU law;
• The Ad content complies with all relevant laws, regulations, and these Terms.

The Advertiser bears full and sole responsibility for the content of its Ads and for ensuring that such content is lawful and compliant. If any claims or legal actions arise in connection with the Ad such as misleading advertising, IP infringement, or distribution of unlawful content, the Advertiser shall be solely responsible for resolving such claims and covering damages. The Platform shall not be liable for any damages to third parties or the Advertiser, except where explicitly required by law.

The Advertiser acknowledges and agrees that the Platform does not guarantee any commercial outcomes from the Ad placement, including revenue increase, audience growth, or other benefits. Ad placement is an informational service and not a marketing, consulting, or investment service.

The Advertiser shall promptly cooperate with any request from the Platform to update, amend, or remove Ad content that is found to violate these Terms or any applicable law. The Advertiser shall indemnify and hold the Platform (and its owners, affiliates, officers, and employees) harmless from and against any and all losses, liabilities, damages, claims, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to the Advertiser’s violation of these Terms or the content of its Ads.

11. Intellectual Property Rights

The Advertiser grants the Platform a non-exclusive, royalty-free, purpose-limited license to use submitted materials (logos, images, texts, QR codes, etc.) solely for the purpose of preparing, adapting, reproducing, and publishing the Ad in accordance with these Terms.

This license includes the right to use materials:

• In television ad segments;
• On the Platform’s Telegram channel;
• On the Platform’s social media;
• As part of any media product distributed by the Platform via third-party platforms or aggregators.

This license does not transfer any exclusive rights. All copyright and related rights remain with the Advertiser. The Advertiser guarantees that they have all necessary rights to grant such a license and that the use of such materials does not infringe the rights of third parties.

12. Privacy and Data Protection (GDPR)

Personal data provided by the Advertiser (e.g., name, contact details, Ad content) is processed solely for the purpose of handling the Ad request, communicating with the Advertiser, processing payment, and publishing the Ad. Data is processed in compliance with the EU General Data Protection Regulation (GDPR, Regulation (EU) 2016/679) and Dutch data protection laws.

Data will not be used for unrelated purposes or disclosed to third parties, except where necessary (e.g., to Stripe for payment processing) or as required by law. By submitting the request, the Advertiser consents to such processing. Data is stored only as long as required for service performance and legal compliance (e.g., accounting), after which it is deleted or anonymized.

By submitting an Ad request, the Advertiser confirms that they have read and agree to the Platform’s Privacy Policy available at https://tvrain.tv/privacy-policy/.

13. No Public Offer

These Terms govern the conditions for Ad placement but do not constitute a public offer under Article 6:217 of the Dutch Civil Code (Burgerlijk Wetboek).

Submitting a request for Ad placement constitutes an offer by the Advertiser. The agreement is concluded only if and when the Platform approves the Ad and receives full payment. Until that moment, the Platform has no obligation to accept or process the request.

14. Governing Law

These Terms are governed by the laws of the Netherlands. All disputes are subject to the exclusive jurisdiction of the courts of Amsterdam.

15. Amendments to the Terms

The Platform reserves the right to amend these Terms at any time. In the event of a material change, the Advertiser will be notified via the email address provided during the request process or through a notice published on the Platform's website.
Amended Terms will apply only to requests submitted after the date of such amendments. Requests already approved and paid for will be governed by the Terms in effect at the time of contract formation.

16. Contact Information

For questions or requests related to these Terms, please contact us at: [email protected]

Drawn up by TVR Studios B.V. in Amsterdam on May 26th, 2025.